Great Glen Charcuterie Wins Marketing Award at Highlands and Islands Food & Drink Awards

Press Release Spean Bridge 4th November 2024 

Great Glen Charcuterie is thrilled to announce its victory in the Marketing category at this year’s prestigious Highlands and Islands Food & Drink Awards (HIFAD). The winners were celebrated on Friday night at the Kingsmills Hotel in Inverness, where 16 categories showcased the best and brightest in the region’s food and drink industry, from innovative products and exceptional food experiences to leading retailers.

Based in the Scottish Highlands, Great Glen Charcuterie specialises in producing premium wild venison charcuterie, made with locally sourced wild venison.  Founded with a commitment to quality and authenticity, the company has built a loyal customer base across the UK with its artisan approach to food production and focus on sustainability and ethical sourcing.

This recognition highlights Great Glen Charcuterie’s exceptional approach to brand-building, focusing on authentic storytelling that resonates deeply with its audience. The judging panel praised the company for its data-driven strategy and attention to strong visual elements, noting that Great Glen’s marketing approach “centred around compelling storytelling, connecting their journey with their audience in a way that feels authentic and engaging.”

The judges were particularly impressed by the cohesive execution of the company’s branding, with high-quality photography and a personal touch that has helped establish a polished and professional identity. This well-defined approach has resonated with customers, contributing to significant growth for the business.

Anja Baak, Director of Great Glen Charcuterie, expressed her excitement for the award, stating: “We are absolutely thrilled to receive this award. We have been working hard on our marketing, and it is wonderful to be recognised for this.”

The Highlands and Islands Food & Drink Awards continue to celebrate the diversity and excellence of the region’s food and drink sector, highlighting businesses like Great Glen Charcuterie, who are making their mark through innovation, quality, and commitment to their craft.

For more information about Great Glen Charcuterie and their award-winning marketing approach, please contact:

Anja Baak
Director, Great Glen Charcuterie
Email: anja@greatglencharcuterie.com
Phone: 01397 712121
Website: www.greatglencharcuterie.com